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Alan Tracy

CEO

Originally Alan Tracy was hired at Barron to build and develop a sales and marketing strategy for Exitronix. With 13 plus years of experience as the company's Vice President of Sales, Alan was recognized and promoted to President of Barron Lighting Group in 2007.

As President, Alan oversees all responsibilities for each of Barron's four product divisions: Exitronix, Trace-Lite, specialtyLED and Growlite as well as the day-to-day operations of managing a fully operational manufacturing facility.

Always in search of new ways to improve manufacturing operations and to elevate a best-in-class customer journey as well as working environment for his employees, Alan has grown to become a thoughtful, resourceful and innovative industry leader.

Adam Miller

CFO &
Executive Vice President

Adam Miller is the Chief Financial Officer of Barron Lighting Group. His focus is on the development and implementation of strategic plans that lead to increasing efficiencies by streamlining operations, preparing complex financial models and negotiating asset-based financing for the business. Adam is primarily responsible for all financial reporting and cash management functions as well as overseeing the operational aspects of the company.

Adam brings over 25 years of consulting and industry experience to his position as CFO. Adam's forward-thinking strategy will ensure that the business has the capital necessary to fund new and continued growth.

Grounded and experienced with an objective perspective, Adam is able to effectively use his analytic and technical skills to solve complex problems.

Heather McCune

Vice President
Sales Operations

Heather McCune, Vice President, Sales Operations at Barron Lighting Group, brings nine years of lighting industry experience to today's diverse sales landscape. A long-time, dedicated Barron team member, Heather is responsible for collaborating with the Marketing and Brand teams to achieve market penetration of Barron's diverse suite of products.

As Vice President, Sales Operations, Heather directs the organization's support investments in sales force effectiveness and manages functions essential to sales force productivity. These include planning, reporting, quota setting and management, sales process optimization, sales training, sales program implementation, sales compensation design and administration as well as recruiting and selecting sales force talent. Heather is responsible for the overall productivity and effectiveness of the sales organization in addition to fostering close working relationships with internal and external stakeholders to ensure the sales organization's efficient operation and success.

Prior to her most recent role as Sales Manager, Heather was an Account Manager. In both roles, she consistently surpassed sales goals and helped Barron to earn its reputation for integrity, innovation and quality. Her strong sales ability and dedication to customer service made this promotion an easy decision for the management team.